The Next Generation of Dairy-Based Proteins

Thursday April 14, 2016

Everywhere you look in the grocery store, there is protein. From bread to ice cream, to the countless tubs of protein powder we see lining store shelves – protein is the “it” ingredient.  People use protein for a variety of reasons: weight management, as a smoothie booster, for athletic performance, building lean body mass, immune support or in preventing muscle loss from aging. In fact, experts are arguing that protein requirements (for many) are higher than initially thought.

The message is loud and clear that protein is part of a healthy lifestyle! Despite the wide variety of protein supplements on the market, many are off the table for consumers because of issues with bloating or sensitivities, poor digestibility and absorption or because they contain unnatural or questionable ingredients.

Among the natural supplement choices - whey protein features prominently, and appeals to those who equate quality with the highest protein content. However, not everyone is quick to embrace dairy protein for a variety of reasons, digestibility being among them. Despite the high protein counts on labels– more does not mean better when there are obstacles to absorption, and protein ingested does not necessarily mean protein digested!

This is where fermentation makes a BIG difference, as it works to partially break down proteins into more easily-processed components, so less digestive effort is required. This goes for dairy products as well, and people have noticed! In fact, where North Americans have consumed almost 30% less milk and cream over the last several decades, the intake of fermented dairy products has more than doubled!!

Why? Fermented dairy – with yogurt as the prime example - is incredibly well tolerated and maintains high protein and calcium levels. Fermented dairy is digested with ease, and has an exceptionally high absorption rate. Not only that, it has a delicious creamy appeal that is difficult to duplicate. This principle applies to proteins supplements as well: many people can’t get their full benefits because of obstacles in digestion and metabolism, or because the proteins are inaccessible by the body.  Proteins are complex structures, requiring optimum digestion to access and metabolize them properly. Fermented proteins are digested with ease AND support digestive health, strengthening the gut and nourishing an environment for beneficial bacteria to thrive in!

Fermented dairy, available in a protein supplement, is newly available, providing the amazing unique, nutritive benefits of dairy, without the digestive disturbances - but conscious sourcing also matters! Not all dairy protein supplements are sustainably sourced or contain clean, quality ingredients. With a dairy-based protein, look to where the cows that produce milk used for the protein supplement are raised, pastured and farmed in and check to see that it is free from hormones, antibiotics and GMO’s. Not only is the ingredient source important, but it is important that the milk comes from a dairy farm highly conscious of, and committed to ethical and sustainable practices. Beyond that, ensure that the manufacturer or the protein supplement upholds high quality standards.

Next time you are scanning the shelves for a protein supplement, think about what you really want out of a protein supplement – and consider the benefits of a fermented dairy protein powder. Ask the knowledgeable team at your local health specialty store to explain how you can get the most out of your dairy based protein supplement with fermentation.

by Genuine Health