It is estimated that at least 4.5 billion people worldwide are affected by some form of nutrient deficiency, with many of those people undernourished despite being overfed. This is because of a significant decline in the levels of numerous nutrients in fruits and vegetables in recent years, making it harder to meet adequate intakes simply by eating a balanced diet.
The severity of this growing problem was highlighted in a 2004 report published by researchers at the University of Texas. Donald Davis and colleagues looked at U.S. Department of Agriculture nutritional data from both 1950 and 1999 for 43 different vegetables and fruits and found serious decreases in levels of protein, calcium, phosphorus, iron, riboflavin (vitamin B2) and vitamin C.
In another analysis, this time by the Kushi Institute, there was a reported 27% drop in average calcium levels in 12 fresh vegetables between 1975 and 1997, as well as a 37% drop in iron, a 21% drop in vitamin A and a 30% drop in vitamin C.
There are a number of likely reasons for these plummeting nutrient levels, including poor management of agriculture land and the increasing use of genetically modified (GMO) seeds. GMO crops are typically designed to grow faster and larger and this can leave many plants struggling to manufacture or take up sufficient nutrients to match that rate of growth.
Buying local, organic produce can help enhance a person’s likely intake of nutrients, but even organic farmers may be growing produce on depleted soils or using pesticides permitted under organic labelling laws.
This difficulty in obtaining optimal nutrition even from a carefully considered balanced whole food diet is the rationale behind Natural Factors Whole Earth and Sea product line. These natural supplements provide concentrated sources of nutrients that are often lacking in the diet or that are needed in higher amounts due to the increasing demands of modern lifestyles.
The Whole Earth and Sea range focuses on providing “Free state” whole food nutrition, using the active forms of nutrients. The diverse range of formulas include bio-enhanced active vitamin and mineral complexes for maximum absorption and function providing, for example, vitamin B6 as pyridoxal-5-phosphate, B12 as methylcobalamin, and Folic acid as (6S)-5-Methyltetrahydrofolic acid.
Natural Factors have long been committed to providing sustainable sources of readily absorbed nutrition, helping people to look after themselves and the planet. In fact, the company's founder wrote a keynote article back in 1985 called Seeds of Extinction that examined the pitfalls of introducing GMO seeds into food production. Honouring that spirit, Factor Farms have never grown anything GMO and are committed to selecting true “species” organic non-GMO seeds while participating in seed-saving programs.
The nutrient-rich plant foods that go into every Whole Earth and Sea product are 100% certified organic, using no synthetic pesticides nor any permissible organic pesticides. Instead, the crops at Factor Farms are fertilised naturally with compost and nitrogen-rich sea plants, and are hand-cultivated and harvested at peak potency to ensure maximal nutrition in every product.
The result is a range of all-natural ‘whole food based’ formulas, many of which are suitable for vegetarians and vegans. These includes a vegan bio-enhanced vitamin D3 from lichen and Marine Algae-3, a sustainable plant source of EPA and DHA, the long-chain essential fatty acids associated with cognitive and cardiovascular health.
Other products in the range include superior antioxidant protection from sunflower-derived vitamin E and a Super Mushroom supplement to support immune system function, as well as four carefully designed multi-mineral and vitamin formulas for men and women under and over the age of 50 and a Bone Support supplement. These formulas feature concentrated nutrients from natural whole foods including active vitamin and mineral complexes to help build and strengthen bones throughout life. And, to counteract the typical imbalance in omega-3 and omega-6 fatty acids in modern Western-style diets, the Whole Earth and Sea range also includes Cogni-Hi-Q™ and Herring Gold™ supplements for a rich source of omega-3 phospholipids superior in absorption to krill oil.
Although modern agricultural practices may undermine even the best efforts to maintain a healthy intake of essential nutrients throughout life, the Whole Earth and Sea range from Natural Factors offers a simple, proactive solution. What’s more, choosing these non-GMO, organic whole food supplements also helps support agricultural practices that can sustain not only human health but the health of the planet for years to come.