Our mission gives us purpose; our vision guides our strategy
As a mission driven business, Seventh Generation believes it is our responsibility to set a course for a more mindful way of doing business. We want to build the most trusted brand in our industry by redefining leadership through our principles, practices and partnerships. We believe with each new product we make, we must also build new ways of caring for ourselves, and the world around us. We can use the power of business to start a movement that will change an entire industry.
We are proud to be a founding member of BCorp and a certified B Corporation meeting rigorous standards of social and environmental performance, accountability and transparency – we are on a mission to inspire a consumer revolution.
Nurturing the health of the next Seven Generations
In caring for the future, we believe we are creating brighter solutions for right now. Solutions for your home, your family, and your environment that protect and nurture your well-being today, open the door to a more sustainable world for generations yet to come. By making conscious choices, we believe the earth will return the favor and continue to care for us, too.
We choose plants not petroleum in the creation of our products
We source sustainably by using recycled materials and agricultural materials that are grown and harvested responsibly
We aspire to produce zero waste through our biodegradable or recyclable products and packaging
We work with our industry to inspire change that we can all benefit from
To advance social justice and equality, we strive to create a vibrant workplace and build thriving communities. At Seventh Generation, each employee is asked to complete the equivalent of 1% of their time, or 20 hours - with a yearly goal of 2400 volunteer hours total. Connecting with our greater community is at the core of what we stand for. The Volunteerism program at Seventh Generation fulfills our commitment to the communities we live in by dedicating our time as employees to create a connection beyond the walls of our office – in 2015 we exceeded our goals and volunteered 5,070 hours of service to our community.
At Seventh Generation we list out all of the ingredients in our products because we believe you have a right to know what goes into the products you use. Food and personal care products are required to have content labels, but there are no regulations in place for the ingredient labeling of household cleaning products - especially for the fragrances that scent those products.
Chemicals of concern can hide behind the term "fragrance" in ingredient lists on your cleaning products - chemicals that have been linked to serious health effects including allergies, asthma, cancer, and reproductive harm.
At Seventh Generation, we are A Clean You Can Trust - for yourself, your home, your family – and your planet. Thank you for your support and for helping us to nurture the health of the next seven generations.
It’s time to #COMECLEAN with Seventh Generation.
Cleaning & baby products you can trust, from folks who care about the same things you do: our families, and the future. So you always know what you’re bringing into your home.