Meet the Vendor: Bulletproof

Wednesday June 15, 2016



Dave Asprey, founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur who spent two decades and over $300,000 to hack his own biology.

Dave lost 100 pounds without counting calories or excessive exercise, used techniques to upgrade his brain to an IQ over 150, and lowered his biological age while learning to sleep more efficiently in less time. Learning to do these seemingly impossible things transformed him into a better entrepreneur, a better husband, and a better father.

Dave is the creator of the widely popular Bulletproof Coffee, host of the #1 health podcast, Bulletproof Radio, and author of the New York Times bestselling book, The Bulletproof Diet.  Through his work Dave provides information, techniques and keys to taking control of and improving your biochemistry, your body and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or allowing stress to control your decisions.

What is the Bulletproof Diet all about?

The Bulletproof Diet lets you:


    -Lose weight with zero hunger and zero cravings ever

    -Feel your brain at its full power every day

    -Have more energy and willpower than you ever thought possible


The whole idea is that no matter what you eat, it’s somewhere on the Bulletproof Diet Roadmap. Many diets create an all-or-nothing mentality that can make you feel deprived and create guilt when you don’t follow the diet perfectly. That approach can create a negative relationship between you and food, and it can also lead to binges, crashes, etc.

Diets that create guilt and feel restrictive aren’t sustainable. That’s why Bulletproof presents foods on a spectrum. Whether you are getting maximum benefits by eating anti-inflammatory, nutrient-dense foods from the Bulletproof region (green), eating suspect foods that are questionable but probably okay now and then (yellow), or eating foods the kryptonite region (red), you’ll know where you stand, and you’ll be able to predict how the food you eat will make you feel and perform.

For most people, the more foods you eat from the green region, the better you’ll feel. Just knowing where you are – and knowing that you don’t have to eat perfectly every single day – will help you succeed. This diet focuses on building a strong, functional body. Losing weight is just a side effect that happens when your body is working as well as it can.

Here's a sample recipe from the Bulletproof Cookbook to get you started:


Ginger-braised ribs


Serves 2, with leftovers


1 ¾ lbs. pastured baby back pork ribs

1 ½ cups water

¼ cup chopped leek, white part only

5 small carrots, trimmed and left whole

3-inch piece ginger

1 sprig fresh oregano

3 tbsp. apple cider vinegar

3 tbsp. xylitol

sea salt, to taste


    Preheat the oven to 300°F.

    Place the ribs with water, leeks, carrots, ginger, and oregano in the bottom of a 9 x 13-inch baking pan. Cover with foil and bake until the ribs and carrots are just tender, 1 hour 30 minutes to 1 hour 45 minutes. Leave the oven on.

    Discard the oregano. Transfer the ribs to a dish and set aside. Transfer the carrots, ginger, leek, and braising liquid to a food processor or blender and puree until smooth.

    Blend in the vinegar and xylitol. Season with salt to taste. Return the ribs and sauce to the baking pan. Pour the carrot sauce over the ribs and turn once to coat.

    Cover with foil and bake, basting with sauce once halfway through cooking, until the ribs are tender when pierced with a knife and the sauce is thickened, 30 to 40 minutes. Slice the ribs and serve with the pan sauce.